Reshaping How We See Grocery Shopping Bags
Insight EP Group Insight EP Group

Reshaping How We See Grocery Shopping Bags

What if a change from plastic to paper could be more than sustainable… what if it could be iconic? Our M&S Paper Bag for Life has reshaped the way customers perceive grocery shopping bags…

Working with Marks & Spencer, we took on the challenge of creating a reusable paper bag that’s both functional and visually impactful.

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